Sunday, October 25, 2009

Innovative Ad Campaign: Unused (Japan)

You have GOT to check this out. Denimology has posted a link to Unused's new ad campaign featuring a gentleman who (40 years ago) may have actually worn those Big E Levi's that you've just bought. The campaign is a great way of reminding us of old world craftsmanship and jeans constructed to be withstand the wear of everyday field work At the same time some shots are downright quirky (see below). The Japanese love Americana as much as we do and we salute their tribute to denim's heritage... and old guys. :)

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